Open Houses and Broker’s Opens
Open Houses:
Open houses can be an effective tool for creating a fear of loss for buyers. Knowing that an open house is scheduled can motivate interested buyers to see the house and make a decision quickly in an effort to avoid the perceived competition an open house might generate. The market over the past several years has been quite strong and we haven’t found ourselves hosting many open houses as simply listing the home creates a sense of urgency for buyers. As the market cools, it’s possible that we will offer them again in order to increase the fear of loss and create the sense of urgency that has been inherent in the market recently.